Photo Credit: pgLang/Pretty Bird
Following his nominations in eight 2023 Grammy Awards categories, Kendrick Lamar has released a music video for “Rich Spirit.”
To celebrate his Grammy Award-nominated fifth studio album Mr. Morale & the Big Steppers, Kendrick Lamar has dropped a music video for new single “Rich Spirit.” Directed by Calmatic, the music video comes one day after Lamar was nominated in eight categories for the 65th Annual Grammy Awards, including Album of the Year, Best Rap Album, Record of the Year, Song of the Year, Best Rap Performance, Best Rap Song, Best Music Video (all for “The Heart Part 5”) and Best Melodic Rap Performance (“Die Hard).”
In the minimal “Rich Spirit” visual, Lamar interpretive dances around his house, continually distracted by a ringing phone. “Rich Spirit” also makes the third music video for Lamar’s latest visual following the black-and-white “N95” featuring Baby Keem and “We Cry Together” co-starring Taylour Paige. The latter short film is now in the Oscars conversation, likely to be considered for the Best Live Action Short Film category, per The Hollywood Reporter. Lamar wraps his Big Steppers Tour with opening acts Baby Keem and Tanna Leone on December 16 in Auckland, NZ.
Despite his continued Grammy run, the pgLang artist told W Magazine in October that Mr. Morale & the Big Steppers is a “reward for humanity.”
“I’ve had rewards for my other albums in different ways, whether it was accolades, whether it was the Pulitzer, whether it was the Grammys,” he said. “This one is the reward for humanity for me.”
Watch “Rich Spirit” below.