Nike is more than just a sportswear brand. It’s a cultural phenomenon that transcends boundaries and connects people through music and fashion. Whether you’re rocking a pair of Air Max at a festival, a hoodie with your favourite band’s logo, or a sleek dress that moves with you, you’re part of the Nike family. In this post, we’ll explore how Nike became the ultimate brand for music and fashion lovers, and why you should join the movement.
Nike’s history and influence on music and fashion dates back to its humble beginnings in 1964, when it was founded by Bill Bowerman and Phil Knight as Blue Ribbon Sports. Bowerman was a track and field coach who wanted to create better shoes for his athletes, while Knight was a former runner who had a vision for importing high-quality sneakers from Japan. Together, they started selling Onitsuka Tiger shoes out of the trunk of their car at local events. But soon, they realised they could do more than just distribute shoes. They could design their own.
In 1971, Blue Ribbon Sports became Nike, named after the Greek goddess of victory. The iconic Swoosh logo was created by a graphic design student for $35. The first shoe to bear the logo was the Nike Cortez, a running…
