A makeup brand in South Korea, Peripera, has been accused of plagiarism. According to angered fans, they have plagiarized the unique Y2K design of NewJeans’ PHONING app. Peripera created a similar design to promote their new collaboration with Maltese Arc.
The designs were based on a social media messaging concept. Both designs featured a highlights or stories reel at the top, and post bubbles below.
Peripera used a similar concept for their promotions.
Even the messenger design was similar.
NewJeans was the first in the industry to focus on a Y2K, kitschy, retro concept. The PHONING design perfectly embodies this theme.
It is no wonder that fans are upset by Peripera’s designs. The pixel font and overall vibes are similar.
The “video call” function also looked similar to each other.
On the other hand, some argued that it was a simple and common enough design.
Some even pointed out the similarities in the logos. While the pixelated font can be considered a staple of Y2K themes, the Peripera…