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Jerry Seinfeld is a Streetwear King in Kith’s Fall 2022 Campaign

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Photo Credit: Courtesy of Kith

Queens College alumnus and comedian Jerry Seinfeld reps his former college in a new campaign for retail brand Kith.

Jerry Seinfeld is going from stand-up to streetwear in a new Kith campaign. On Tuesday (September 6), Kith founder Ronnie Feig unveiled that the 68-year-old comedian and actor would be the brand’s latest muse, donning apparel based on Queens College, which Seinfeld graduated from in 1976.

“There are a handful of people that I’ve dreamed of working with from a young age. On the very top of that list was Jerry. There are very few individuals that have had the kind of impact Jerry had on me,” Fieg wrote in an Instagram post. “Having candid conversations on set with one of my heroes made me realize how incredible work can be when you infuse your biggest inspirations in what you do.”

During Seinfeld’s long-running sitcom Seinfeld, the comedian also sported collegiate apparel dedicated to his former college.

An explainer on Kith’s website details the collaboration:

Kith presents its latest seasonal collection for Fall 2022. This assortment includes original apparel and accessories by Kith, inclusive of the brand’s ongoing Classics Program™. Kith Fall 2022 also features a range of partnerships, including capsules developed with Russell Athletic for The City University of New York (CUNY) by way of Queens College and Brooklyn College.

The campaign for this collection stars iconic New York comedian and Queens College alumni, Jerry Seinfeld, and was shot by renowned photographer, Mark Seliger.

Seinfeld is next set to star in upcoming Netflix feature Unfrosted: The Pop-Tart Story, which he will also co-produce, co-write and direct.