Brooke Primont was promoted to executive vp of global sync at Concord Music Publishing, where she will lead the company’s 17-person synch team worldwide, the company tells Billboard.
Based in New York City, Primont will lead all of Concord’s publishing synch operations, managing teams in the United States, United Kingdom, Germany and Australia — along with the company’s global sub publisher network — while creating synergies across the Concord catalog. She will report to chief publishing officer Jim Selby.
Primont joined Concord more than five years ago as head of the North American publishing synch department. Recent achievements by her team include a Super Bowl ad for UberEats featuring Montell Jordan’s “This Is How We Do It”; Ericdoa’s “>one (greater than one)” for the Valorant video game series; Night Ranger’s “Sister Christian” in the trailer for Air; and The Polyphonic Spree‘s “Hold Me Now” in the…
