A new partnership between Run-DMC and snowboarding company Burton will launch this month.
The legacy of Run-DMC is making its mark on the world of snowboarding. A new partnership between the pioneering hip-hop trio and snowboarding company, Burton, will launch this month, including a limited-edition run of snowboards, boots, bindings, outerwear, streetwear, bags, and accessories.
In addition, a digital auction of 7.7 one-of-a-kind Burton x Run DMC snowboards will also be held from February 7 to 15, benefitting the Chill Foundation and Jam Master Jay Foundation. Constructed by hand at Burton Headquarters in Vermont, the turntable-inspired boards pays homage to Jam Master Jay’s DJ setup, also highlighting vintage vinyl records mounted in the board channel, with specialty packaging inspired by metal DJ gear transport case.
“I was born in 1975, so my teenage years were all about the rise of snowboarding and hip-hop,” said Adrian J Margelist, Chief Brand Officer at Burton in a statement. “Being a part of designing the Burton x Run DMC collaboration was a true honor and allowed me to time travel back to my teenage years for inspiration while incorporating…