Brittany Howard has shared the first single and video off her forthcoming solo album, WHAT NOW. The title track is a thriller of a song and offers a taste of what to expect on the full-length.
“What Now” was written and produced by Brittany with co-production from Shawn Everett (Kacey Musgraves, SZA), with whom she has a longstanding creative relationship since Alabama Shakes. Recording took place at the legendary Sound Emporium and historic RCA Studio B in Nashville, Brittany’s hometown. The accompanying cinematic and action-packed video was directed by Danilo Parra (known for his work with A$AP Rocky) and produced by Adam Braun (070 Shake, P!NK). Check out the visual below.
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“What Now” takes on a potent urgency fueled by its syncopated grooves, blistering guitar riffs, and fiercely honest lyrics (“I’ve been making plans that don’t include you anymore/My heart wants to stay but I don’t know what for”). “‘What Now’ is maybe the truest and bluest of all the songs,” says Howard. “It’s never my design to hurt anyone’s feelings, but I needed to say what was on my mind without editing myself. I like how it’s a song that makes you want to dance, but at the same time…
