HipHopWired Featured Video
Reimagining adventure gear with a signature multicolored logo seen on sweat suits, hats, backpacks, and hiking boots, the collection is an invitation to make each day one’s territory for exploration. To narrate the third chapter, a group of intrepid explorers were photographed in Iceland’s awe-inspiring landscape. Each photograph is placed in a scrapbook, surrounded by stamps, maps, and hand-written phrases that allude to what occurred during the excursion.
Recording each moment within a travelogue brimming with visual poetry, the campaign suggests how exploration is registered in the mind and stored in the memory as a source of creativity from which to pull inspiration. The same cutting-edge styles are reintroduced in a bold color palette with unique prints, resulting in a youthful and exuberant selection.